Category Archives: Brand

The Leadership Dichotomy

See Saw At Rest, Leadership Dichotomy, like a see saw in motion or at rest?

Yesterday’s LinkedIn post “Where Are You on the Leadership Continuum?” is a must read regardless if you lead people or not. Why?  Because you can be a change agent regardless of job title and how many subordinates report to you.

I’m was particularly struck by the dichotomy  related to authenticity. I believe that personal brand is always rooted in authenticity. Anything else is just not sustainable. Nor does it inspire others to follow you.

On the plus side, most leaders we want to be  seen as approachable and genuine. How could that be bad? Taken to the extreme, others could see this as a weakness. Like all of the leadership qualities — intelligence, inspirational, decisive — Joel Peterson (Chairman of JetBlue and Stanford Consulting Professor) succinctly explains the two sides and their impact on one’s ability to lead.

So, where are you on the continuum?

Leaving the Red Stapler Behind

Personal Brand & the New Small Business Entrepreneur

Most folks have seen the cult classic Office Space, and can relate to the inane and insane antics of office politics, TPS reports, and worrying about pink slips. Silicon Valley is rife with refugees of the economic downturn, shell shocked about losing a job they hated deep down.  For many brave souls, they decided it was (past) time to emerge as a new small business entrepreneur, embrace their passion, or at least rekindle old flames they left behind in their 60-hour work weeks plus commute.

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